Havrico Insurance
Positioning three decades of marine insurance expertise through a high-end website
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Positioning three decades of marine insurance expertise through a high-end website
Havrico Insurance is an independent insurance broker specialised in marine, transit and storage risks.
After more than three decades in the industry, Havrico had built deep technical expertise, longstanding client relationships and a highly specialised approach to insurance and claims handling. But its previous website no longer reflected the company behind it.
Together, we repositioned Havrico as the specialist it has become: experienced, independent, highly personal and built around the realities of international trade.
The result is a professional and human website that turns complex insurance expertise into clear information, demonstrates what makes Havrico different and gives both existing and prospective clients confidence in the team protecting their business.
Havrico isn't a general insurance broker. Since 1994, the company has deliberately built its expertise around marine, transport and international trade.
That level of expertise wasn't sufficiently reflected by the previous website.
Our first challenge was therefore one of positioning. Rather than simply listing insurance products, we built the website around what Havrico really brings to the table: deep technical expertise, independent advice, personal involvement and cover structured around the way a client's business actually operates.
The website now communicates the authority of an established industry specialist from the very first interaction.
For existing clients, the website needed to become a clear source of information. For prospective clients, it needed to explain complex risks without requiring extensive insurance knowledge.
Through carefully considered information architecture, clear service pages and accessible copy, we transformed a highly specialised offering into a website visitors can navigate and understand with confidence.
Complexity remains where it matters. It simply no longer gets in the way.
Insurance solutions can look remarkably similar on paper. That became an important part of Havrico's positioning.
Through interactive visual elements and dedicated content, we highlight the principles behind their approach. Instead of simply claiming that Havrico offers better service, the website demonstrates how their way of working is fundamentally different.
Marine insurance may be highly technical, but Havrico's approach is fundamentally human.
Clients don't disappear into departments or anonymous support systems. They work closely with specialists who know their business, their insurance programme and the risks they face.
We wanted the website to reflect that relationship.
Through an on-location photoshoot at Havrico's Antwerp office and a visual direction centred around the actual team, we brought the people behind the company forward. The combination of authentic photography, clean design and accessible communication creates a website that feels professional without becoming distant or overly corporate.
For an insurance broker, credibility isn't just a design objective.
The website also needs to operate within a regulated environment and clearly communicate the information clients and regulators expect to find.
Regulatory information, legal documentation, privacy requirements and the applicable insurance framework were therefore considered as part of the platform from the beginning rather than treated as an afterthought.
By integrating these requirements into a coherent user experience, the website combines the polished presentation of an international specialist with the transparency expected from a regulated financial services business.
Havrico Insurance had already earned its position as a specialist in marine and transport insurance. The new website finally makes that position visible.
By combining strategic positioning, clear information architecture, human-centred photography and thoughtful UX, we translated more than three decades of specialist expertise into a modern platform built for today's international trade environment.
The result is a website that helps existing clients find the information they need, gives prospective clients a clear understanding of Havrico's expertise and, above all, communicates the trust, accessibility and professionalism on which the company has built its reputation.
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